OUR STORY

October 2001 was when it all began

Raised in the U. A. E. , Jamal Sirhi began his career as a DJ. Seeing the need for a store that would directly cater to DJ’s and not the install and rental industry, he established Desert Beat Trading in Muteena, Deira. To further reach out to a wider group of people, Desert Beat launched its first retail arm in 2007 – DJ Corner.

In 2013, shortly after the birth of his son, Jamal Sirhi found another gap in the market. This time, he realized the need for a store that would cater to a younger albeit an important market. Toy Corner was born out of the absence of a store that supplies not only fun toys but toys that are educational and stimulate young ones’ brains.