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Our Story

Desert Beat Trading L. L. C. serves as a reliable distribution and retail partner for globally renowned Audio, Toys, Gaming, and Lifestyle brands. With a diverse portfolio of over 30 brands and a robust network of 40+ partners across the UAE and surrounding territories, we are committed to delivering quality products and exceptional service. Among the prominent brands we represent are Pioneer DJ, Audio-Technica, PreSonus, Casio, Arturia, EPOS, View Sonic, V-Moda, DJ TechTools, Magma, Bespeco, Kidkraft, Radio Flyer, iFam, Delsit, Scrunch, Lelin, Primal Clash, and Huntsman

Additionally, Desert Beat is the parent company of two well-known entities: DJ Corner and Toy Corner. Our dedicated team of 100+ professionals with diverse skill sets collaborates closely to drive our company’s success and achieve our shared objectives.

Founder

In October 2001, Jamal Sirhi launched Desert Beat Trading, driven by a vision to cater directly to DJs’ needs in the U.A.E. music scene. Recognizing the absence of a specialized retail hub, he established DJ Corner in 2007, expanding Desert Beat’s reach. Inspired by his son’s birth in 2013, Jamal identified another gap, leading to the inception of Toy Corner, offering educational and stimulating toys. Through these ventures, Jamal’s has not only revolutionized the entertainment and retail landscape but also fostered a legacy of innovation and customer-centric excellence.

Our Goal

To expand across audio, toys, gaming, and lifestyle sectors while nurturing social responsibility within, shaping a brighter future.

Our Vision

To transcend boundaries and enrich lives with life-enhancing experiences, offering fulfillment to a wide audience through our diverse portfolio.

Our Mission

To elevate lifestyles through music, entertainment, technology, and beyond, ensuring joy and fulfilment in every pursuit.

Yehya Karaan

General Manager

Ashton Menezes

Finance & HR Manager

Wasim Abbas

Operations Manager

Keith Bowen

Commercial & Business Development Manager

Angelo Maurice

Brand Manager

Jeev George

Marketing In-charge

Haleema Shafique

Marketing Executive

Ashvin Daulagala

Marketing Executive

Noha Fawzy

Marketing Executive

Ed Morena

Technical Specialist

Dolly Phulwani

E-commerce In-charge

Binil Babu

E-commerce Executive

Jelaiza Hernandez

E-commerce Executive

Philip Aldakheel

E-commerce Executive

Omar Ali Syed

Product Specialist

Riyaz Nagath

Public Relations Officer

Janet Fernandes

HR Executive

Syed Inayathullah

Accountant

Abu Syed

Accountant

Aashna Rasheed

Accounts Assistant

Choy Panfilo

Service Center Manager

Priyan Roy

Technician

Sam Menikpura

Technician

Feroze Hannan

Sales Developer

Cheremie Santos

Receptionist

Asjad Hassan

Retail Sales Manager
DJ Corner

Rhea Custodio

Retail Sales Manager
Toy Corner

Rameez Imtiaz

Warehouse Manager

Jhona Besain

Administrator

Rayees Meethal

Administrator

Donald Castillo

Sales Executive

Edward Muganga

Sales Executive

Ardann Louie

Sales Executive

Talha Ijaz

Sales Executive

Malik James

Sales Executive

Julius Sacurin

Sales Executive

Pranay Prabhash

Sales Executive

Susan Nanziri

Sales Executive

Mohamed Ameer

Sales Executive

Mohamad Zahid

Sales Executive

Harry Minn

Sales Executive

Abdul Mueez

Sales Executive

Ronimo Padilla

Office Assistant

Marco Malaque

Sales Executive

Andrew Weinoong

Sales Executive

Juliewin Sampang

Sales Executive

Melanie Basbas

Sales Executive

Aileen Yamamoto

Sales Executive

Sandy Leonardo

Sales Executive

Tabitha Kiiru

Sales Executive

April Joy

Sales Executive

Ronnel Joseph

Sales Executive

Lyndo Herco Delfin

Sales Executive

Kyle Julius

Sales Executive

Muhammad Sabir

Sales Executive

Haseeb Khader

Logistics

Rasheed P.

Logistics

Zaeem Farooq

Logistics

Ganesh Magar

Warehouse Assistant

Pradip Thakur

Warehouse Assistant

Sajeem Koroth

Warehouse Assistant

Som Bahadur

Warehouse Assistant

Bishal Muktan

Warehouse Assistant

Muhammad Zain

Warehouse Assistant