Our Story
Desert Beat Trading L.L.C. is a leading authorized distributor and retail partner for globally recognized audio, toy, gaming, and lifestyle brands in the UAE and surrounding regions. With over 30 international brands and a network of 40+ partners, we deliver high-quality products and reliable service across the Middle East.
Our portfolio features top names such as Alpha Theta/Pioneer DJ, Audio-Technica, PreSonus, Casio, Arturia, V-Moda, DJ TechTools, Magma, and Kidkraft, alongside innovative brands like Radio Flyer, iFam, Delsit, Scrunch, Lelin, Primal Clash, and Huntsman.
Desert Beat is also the parent company of two trusted retail brands: DJ Corner, a premier DJ and audio gear destination, and Toy Corner, a family-focused toy store. Backed by a team of 100+ skilled professionals, we are committed to excellence in distribution and customer experience.
Founder
In October 2001, Jamal Sirhi launched Desert Beat Trading, driven by a vision to cater directly to DJs’ needs in the U.A.E. music scene. Recognizing the absence of a specialized retail hub, he established DJ Corner in 2007, expanding Desert Beat’s reach. Inspired by his son’s birth in 2013, Jamal identified another gap, leading to the inception of Toy Corner, offering educational and stimulating toys. Through these ventures, Jamal has not only revolutionized the entertainment and retail landscape but also fostered a legacy of innovation and customer experience – centric excellence.
Our Team
Ashton Menezes
Finance & HR Manager
Wasim Abbas
Operations Manager
Keith Bowen
Commercial & Business Development Manager
Angelo Maurice
Brand & Procurement Manager
Syed Inayathulla
Senior Finance Executive
Abu Syed
Inventory Controller
Aashna Rasheed
Accounts Executive
Nicole Machado
Accounts Assistant
Riyas Nagath
Public Relations Officer
Janet Fernandes
HR Generalist
Waseem Ahamed
HR Executive
Ashvin Daulagala
Social Media Specialist
Noha FawzyAbdelwhab Ali
Marketing Specialist
Pranay Prabhash
Social Media Executive
Joshua Antonio Maurice
Social Media Coordinator
Maryam Ali Sulaiman
Social Media Coordinator
Nour El Sabban
Events Executive – DJ Corner
Alreich Mendoza
Creative Designer
Paul Daniel Sarmiento
TCG – Events Coordinator
Keith Andrew Olaes Matro
TCG – Events Coordinator
Mohamed Feroze Hannan
Senior Sales Executive
Ali Asjad Hassan
Procurement Executive
Pearlie Damaso
Operations Coordinator
Binil Babu
Senior E-commerce Executive
Jelaiza Hernandez
E-commerce Executive
Donald Castillo
E-commerce Executive
Philip Aldakheel
E-commerce Executive
Htet Wun Yan
E-Commerce Coordinator
Haleima Salem Mohammed
E-Commerce Coordinator
Noura Ali Hamdan Salem
E-Commerce Coordinator
Josephus Marco Malaque
Product Specialist
James Kihungi Njuguna
Retail Sales Specialist
Edward Muganga
Senior Sales Executive
Julius Sacurin Soria
Sales Executive
Susan Nanziri
Sales Executive
Talha Ijaz
Sales Executive
Fadi Salman
Sales Executive
Nassim Thaer Nafaa
Sales Executive
Nawanjana Pathirana
Sales Executive
Harith Nuwarapakshage
Sales Executive
Joseph Cyril
Sales Executive
Sumeet Sangral
Sales Executive
Tatenda Ozwell
Sales Executive
Dilshan Paul
Sales Executive
Aashish Bajracharya
Sales Executive
Arlene Daguplo Pring
Sales Executive
Sam D Menikpura
Retail & Technical Specialist
Afraa Sohail Salem Almesmari
Customer Service Lead
Malik James
Senior Sales Executive
Kitipas Narongvanich
Sales Associate – DJ Corner
Miguel Belo Basas
Sales Associate – DJ Corner
Choy Panfilo
Service Center Manager
Priyan Roy
Senior Technician
Rhea Leynes Custodio
Retail Lead -ToyCorner
Juliewin Sampang
Sales Executive
Sandy Leonardo
Sales Executive
Lyndo Herco Delfin
Sales Executive
April Joy Angeles
Sales Executive
Jeffrey Labrador Domingo
Sales Executive
Sulainah Nagasha
Sales Executive
Benjie Laboc Sampaga
Sales Executive
Aimen Maamri
Sales Executive
Carlos Jr. Tamayo Tan
Sales Executive
Arjun Karki
Sales Executive
Fatmah Hamdan Sultan
Customer Service Executive
Samiya Abdulrahman
Customer Service Executive
Rameez Imtiaz
Logistics Manager
Rayees Meethal
Supply Chain Executive
Raoof
Supply Chain Coordinator
Sajeem Koroth Kandiyil
Supply Chain Coordinator
Muhammad Sabir
Supply Chain Coordinator
Rasheed P.
Sr. Logistics Driver
Haseeb Khader
Logistics Driver
Zaeem Farooq
Logistics Driver
Sijo Sisupalan
Logistics Driver
Gopinathan Jayakumar
Logistics Driver
Mir Ishaq Ali
Logistics Driver
Navas Illias
Logistics Driver
Ganesh Magar
Warehouse Executive
PradipThakur
Warehouse Assistant
Som Bahadur
Warehouse Assistant
Bishal Muktan
Warehouse Assistant
Tulasi Kumar
Warehouse Assistant
Mohamed Asad
Warehouse Assistant
Deepak Kumar Thakur
Warehouse Helper
Ramesh Pariyar
Store Helper
Suphal Hemaram
Office Assistant
Our Vision
To transcend norms and enrich lives with life-enhancing experiences, offering fulfillment to a wide audience through our diverse portfolio.
Our Mission
To elevate lifestyles through music, entertainment, technology, and beyond, ensuring joy and fulfilment in every pursuit.